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Stargo

Customer story - Logistics

Europe's Largest Multimodal Shipping & Logistics Network improves booking automation rate by 3.2x

Outcome

Samskip

Industry
Multimodal Shipping & Logistics
Region
Global — Netherlands / Europe
Use cases
Operations, Analytics, Finance
Solutions
Booking Automation, Multimodal Analytics, Sustainability Intelligence

The impact

  • 3.2x

    improvement in automated booking rate across the network

  • 74%

    of standard shipments modal-optimised by Stardox Agentic AI without manual input

  • 35%

    reduction in average cost per TEU on automated lanes

The challenge

Where the work was getting stuck.

Samskip, Europe's largest multimodal shipping and logistics network with 18,500 containers, 31 offices, and 125 shortsea departures per week, managed a high-volume booking operation spanning sea, rail, and road across dozens of European corridors. While digital tools supported customer self-service, a significant proportion of bookings still required manual processing by operations teams — particularly for multi-modal shipments involving rail-sea combinations, temperature-controlled cargo, or complex door-to-door routing. The manual steps limited throughput during peak periods and slowed the modal optimisation process that is central to Samskip's sustainability mission.

The solution

One intelligence layer across the workflow.

Stargo Stardox Agentic AI was integrated into Samskip's mySamskip customer portal and internal booking engine to automate the modal selection, capacity allocation, and booking confirmation workflow. The Stardox Agentic AI evaluates each incoming shipment request against available capacity across sea, rail, and road modes, selects the optimal modal combination based on cost, transit time, and CO2 targets, and confirms the booking automatically for standard requests. For temperature-controlled and specialist cargo, Stardox Agentic AI-assisted booking proposals are surfaced for rapid agent review. Sustainability analytics track CO2 savings per automated booking and feed into Samskip's carbon reporting.

"We are changing the world of logistics — not just our part of it. Stargo's automation helps us deliver on that promise: more sustainable, more efficient, and more responsive to every customer."

Chief Digital Officer - Samskip

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