Customer story - Logistics
German Regional Logistics Specialist achieves 75% faster sales quote generation
Outcome
Mader Logistics
The impact
75%
faster sales quote generation per customer enquiry
85%
of standard quotes produced without sales analyst input
50%
increase in quote-to-booking conversion rate
The challenge
Where the work was getting stuck.
Mader Logistics, a German logistics specialist, managed its commercial pipeline through a predominantly manual quoting process. Sales representatives compiled transport and warehousing quotes by hand — gathering rate inputs from multiple internal sources, calculating margins, and drafting customer proposals. The time required to produce a quality quote meant slower response times than competitors, and the manual nature of the process introduced inconsistencies in margin application and occasional pricing errors that had to be corrected post-contract.
The solution
One intelligence layer across the workflow.
Stargo Stardox Agentic AI was deployed as a sales automation engine that integrates with Mader's rate management and operational capacity systems. When a customer enquiry arrives, the Stardox Agentic AI instantly constructs a complete, compliant quote proposal — including transport cost components, margin application, and service terms — and delivers it to the sales representative for review. Standard enquiries are handled in under two minutes. The Stardox Agentic AI also flags margin deviations from target thresholds, ensuring pricing discipline is maintained across the sales team automatically.
"Our sales team now answers enquiries in real time instead of promising to call back. It changes the whole dynamic with customers — we feel bigger than we are, and that wins business."
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