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Stargo

Customer story - Consumer Goods

Global Tobacco & Multi-Category Consumer Goods Company automates 90% of supplier compliance workflows

British American Tobacco success story

Outcome

British American Tobacco

Industry
Consumer Goods — Tobacco & New Categories
Region
Global — UK / USA / Worldwide
Use cases
Compliance, Procurement, Finance
Solutions
Compliance Automation, Supplier Risk Monitoring, Procurement Analytics

The impact

  • 90%

    of supplier compliance workflows automated end-to-end

  • 75%

    reduction in compliance exception resolution time

  • 55%

    improvement in procurement cycle visibility

The challenge

Where the work was getting stuck.

British American Tobacco, a global multi-category consumer goods company operating across 180+ markets with a complex supplier base spanning raw materials, packaging, and distribution, faced a mounting compliance burden. Supplier qualification, regulatory reporting, and procurement compliance workflows were managed through a mix of manual processes and legacy GRC tools. The combination of tightening regulations across markets, the expansion into new product categories, and increasing ESG scrutiny created a compliance workload that stretched central procurement teams and created monitoring gaps.

The solution

One intelligence layer across the workflow.

Stargo Stardox Agentic AI was deployed as a compliance intelligence layer across BAT's supplier management and procurement workflows. The Stardox Agentic AI continuously monitors supplier compliance data, automatically validates certification renewals, and triggers risk alerts when suppliers deviate from contractual or regulatory requirements. Procurement analytics provide real-time spend visibility by category, region, and supplier tier, enabling centralised oversight of a globally distributed supply base. Compliance reporting to internal audit and regulatory bodies is automated, replacing manual data consolidation.

"Operating across 180 markets means compliance complexity at every level. Stargo gave us a single intelligence layer across the entire supplier base — something that simply wasn't possible before."

VP Global Procurement - British American Tobacco

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