limitedDistribution · Industry Research
Cox Automotive Inc. | LinkedIn
Cox Automotive explores omnichannel retail, highlighting digital pathways that save car buyers time, especially in financing.
Cox Automotive's digital pathways align with Stargo's Stardox for efficient data transformation in automotive retail.
Executive Summary
In the fourth installment of the 2025 Cox Automotive Car Buyer Journey series, the focus is on the current state of omnichannel retail. More than half of car shoppers prefer a hybrid approach that blends online and in-person experiences. Buyers who choose mostly digital purchasing pathways save an average of 41 minutes compared to their light-digital counterparts. The greatest digital opportunity for dealers lies in the financing stage, where enabling buyers to apply, receive offers, and finalize pricing online can significantly streamline the purchase experience.
Source: LinkedIn
Original Article: https://pr.linkedin.com/company/cox-automotive-inc-
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