Harnessing The Power of AI in Optimal Shipping Route Selection

Within the supply chain, the strongest and weakest links are often one in the same thing. In this case, the structure, length, and cost of a shipping route chosen for a client's delivery can make or break its success. We've already seen the extent of influence that shipping routes have on the agility and stability of the supply chain in the ongoing pandemic-influenced disruptions.

The metrics of a shipping route make all the difference in whether or not a client or customer accepts a proposal, onboards, or chooses to work with a competitor. It's vital that businesses select the optimal route and rate for each customer, tailored to their unique needs and specific requirements. Opting for a catch-all strategy when it comes to finding the best rate and shipping route for customers simply won't cut it.

But while rate selection and route optimization sound simple in theory, any business in the supply chain that works with data relating to shipping routes and rates will tell you it's anything but simple. However, the solution isn't necessarily complicated either. Keep reading to find out how to solve the never-ending challenge of rate and route optimization for customers.

The Problem With Data

The logistics industry is powered by competition, but in an industry where speed equals success, too many businesses are bogged down by data - the thing that should be winning them deals! The problem isn't data itself but data with no structure or context.

Businesses receiving incoming requests for shipping quotes have to deal with large amounts of unstructured data. Incoming requests can be in different languages, multiple formats, miss vital information, or be incorrectly filled in.

Having to sit and manually process these incoming datasets so that they make sense and can be understood costs freight forwarders and carrier companies precious time that they could utilize more productively.

Trying to match price requests with the best possible routes and shipping rates is also an ordeal. Researching the best possible routes for each price request consists of endless emails, phone calls, and follow-ups and (finally) analyzing the various datasets of each possible route to determine which one best suits the price request.

Sound overly complicated enough? Now multiply it by thousands. Businesses deal with thousands of raw, unstructured datasets on both ends daily.

Unstructured data needs context to be usable and businesses spend hours manually extracting that context, costing them time and adding to their overhead costs. If the problem isn't data but data without context, what's the solution?

Giving data the context and meaning it needs to be actionable without losing valuable business time doing this manually - the solution is AI.

Harnessing AI To Find Ideal Transportation Routes and Rates

AI, powered by algorithms and machine learning, has all the capabilities you need to analyze, structure, and use incoming data intelligently and with purpose. AI and machine learning can analyze thousands of datasets within minutes, allowing businesses to elevate their output and confidently take on higher volumes of incoming price requests.

Welcome to Stargo, the all-in-one, AI-powered software solution that will transform the way you operate with data. Stargo's AI and machine learning capabilities offer a range of bespoke solutions that:

• Extract, cleanse and enrich incoming datasets from any format and language into structured, actionable data you can use.
• Instantly compare multiple shipping routes and generate the most optimal route and rate suggestions based on inputted client data.
• Cleanse and structure raw shipping rate and route data so it's easy to analyze and take immediate action.

With Stargo, generating optimal, accurate shipping routes with the best rates isn't an all-day, multi-man job. Stargo's AI technology can structure and optimize your data in minutes, not hours, and find the best possible rates and routes for your customers with ease.

With all the possibilities that AI and machine learning can leverage, manually processing data is a thing of the past. Let Stargo do the heavy data lifting so you can focus on more important business operations and scale with ease.

Conclusion

At Stargo, we specialize in helping businesses in logistics simplify their methods and elevate their output. Our StarQuote function helps carriers to seamlessly assemble accurate buy prices in minutes, as opposed to hours, while StarDox enables them to structure and format unstructured price requests into readable, actionable price requests.

If you're a carrier, or any logistics operator ready to elevate your business output, chat to us about your needs and we'll discuss how we can help you get where you want to go.