Stibo MDM Ensures Downstream Data Quality | Akshat Goyal posted on the topic | LinkedIn

Executive Summary

The article discusses the importance of maintaining data quality in Stibo MDM, particularly after data is published and syndicated to various platforms like e-commerce sites and marketplaces. It highlights the risks associated with data syndication, such as channel-specific format requirements and silent feed rejections, which can lead to data quality issues. Stibo MDM addresses these challenges by allowing users to design channel-specific export schemas, control attribute inclusion, and apply format transformations. The platform also includes export-time validations to prevent bad data from leaving the MDM system, ensuring that data meets the specific requirements of each channel. Additionally, feedback loops from channels are recommended to capture and address any data rejections.