limitedDistribution · Industry Research
Europe's Data Act reshapes connected device rules for marketers
The European Data Act mandates accessible data from connected devices, impacting marketing strategies by September 2026. It requires structured, machine-readable data formats.
Stargo's Stardox can streamline compliance with the European Data Act by transforming unstructured device data into structured, actionable insights.
Executive Summary
The European Data Act, effective from December 22, 2023, establishes rules for accessing and sharing data from connected devices across the EU. Applicable from September 12, 2025, it changes how businesses handle data from IoT devices, cloud services, and digital platforms. The regulation mandates data access obligations for marketing professionals using connected device data for insights and optimization. By September 12, 2026, manufacturers must ensure data is accessible in structured, machine-readable formats at no cost. Data holders cannot impose fees or technical barriers for data retrieval. The regulation defines "easily accessible data" as product and service data obtainable without disproportionate effort.
Source: PPC Land
Published: 2025-12-23T20:21:29.000Z
Original Article: https://ppc.land/europes-data-act-reshapes-connected-device-rules-for-marketers/
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