Rethinking Digital Transformation in Professional Services

Executive Summary

BerryDunn is rethinking digital transformation in the professional services environment, where culture, client trust, and expertise are central to growth. Carson Hanrahan, chief transformation officer at BerryDunn, emphasizes that transformation is about aligning people, processes, and platforms to support sustainable growth rather than large-scale technology projects. Responsible AI is a key component of BerryDunn's strategy, particularly in audit, tax, and advisory services, where trust and compliance are paramount. AI is seen as augmenting professional judgment rather than replacing it. Hanrahan advises CIOs to prepare their teams for cultural change, moving beyond traditional project metrics toward end-to-end systems thinking and continuous improvement.