limitedDistribution · Industry Research
The Digital Green Frontier: Leveraging Technology for Sustainable Marketing
The chapter explores how digital technology, including AI and big data, can enhance sustainable marketing by improving supply chains, reducing carbon footprints, and fostering transparency.
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Executive Summary
In today’s world of digital upheaval and shifting climate, marketers face a rare chance to reimagine approaches that care for the planet and win in the market. The chapter “The Digital Green Frontier: Using Technology for Sustainable Marketing” explores how cutting-edge tech is changing old-school marketing tactics. These include the Internet of Things (IoT), blockchain artificial intelligence (AI) big data analysis, and eco-friendly cloud computing. It delves into how digital tech can boost ethical trackable supply chains, shrink carbon footprints boost resource use, and improve openness. The chapter also looks at how green thinking shapes what buyers do and how companies can use online platforms to build real, purpose-driven brands that click with people who care about the earth. Through real-life examples, strategy blueprints, and deep dives, the chapter aims to give scholars, marketers, and rule-makers insights on how to harness the digital world for green growth. In the end, it paints sustainable marketing not just as the right thing to do, but as a key battleground in the digital economy.
Source: SpringerLink
Authors: Priya Soni, Madhu Bala Kaushik, Anadi Trikha, D. Pushpa Gowri, Kavita Dahiya, Gagan Gulati
Original Article: https://link.springer.com/chapter/10.1007/978-3-032-10212-6_1
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