Ambition vs. Reality: The State of Data and Analytics in Singapore & Indonesia

Executive Summary

As agentic AI ushers in unprecedented productivity, customer connection, and growth, there’s a sense of urgency for organisations to reinvent themselves to realise the opportunities this brings. However, the vast majority of organisations lack the data foundations to fully achieve their AI ambitions. In fact, 95% of technical leaders in Indonesia and 91% in Singapore say they need to overhaul their data strategies for their AI strategies to succeed. These findings come from Salesforce’s 2nd Edition of the State of Data & Analytics Report, which surveyed 3,800 data and analytics leaders and 3,852 cross-functional business leaders worldwide. The report reveals essential insights into the current state of data and analytics in ASEAN and the opportunities ahead, how to build a solid data foundation for analytics and AI, and why safeguarding the future requires stronger governance. There is a clear disconnect in how regional businesses view their relationship with data, with many struggling to drive business priorities with data.